Rendon Center

Project Details

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PROJECT DESCRIPTION

Client Background

Rendon Center for Dermatology and Aesthetic Medicine is one of the fastest growing medical practices in South Florida. World-renowned dermatologist Dr. Martha Rendon leads this practice with a staff of over 30 people. The Rendon Center not only focuses on dermatology and aesthetic medicine, but they also have an entire research division (Skin Care Research, Inc.) where they perform clinical trials for brands like Procter and Gamble, Johnson and Johnson, Unilever, and more. With stakeholders of that caliber, they needed a creative agency they could trust to do their latest project.

When Dr. Martha decided to move her clinic to a new 8,000 square foot space down the street, she knew the place had to be gorgeous and unlike any other dermatology clinic in South Florida. She invested millions of dollars in designing a state-of-the-art facility for her staff and patients. She wanted everyone to feel entranced when walking through the front door of this clinic, so she hired artists and architects who she knew could deliver. Finally in late 2016, the doors to this new location opened.

Objective

Such a visually stunning office deserved a professional commercial video to go along with it for online promotion and more. Dr. Martha reached out to Grizz, and we took on the mission of making a video that left the viewer wanting to visit her center themselves.

Process

Dr. Martha met with the Grizz team and told her what she needed. She wanted to introduce the new location, and introduce new possible patients to her brand. We decided immediately that a VO based video would be the best approach. We went back and put together a script that delivered, recorded a professional voice over, and story boarded around that. After two shooting days, we got all the material we needed, and within two weeks, the final product was being distributed digitally for her thousands of followers online.

Client Testimonial

“Very well produced video…”

Steve Estévez, Manager of Non-Clinical Affairs